The final outcome

I researched banal typefaces that are considered ugly or cliché. I used a glitching software to experiment with the form of the typeface under modification. I worked with a California screen printing shoe store called Ave Venice to print on white Vans. I worked with Ave Venice on several layouts before landing on the final shoe design. 

I created a layout for screen printing shoes exhibited here. I printed this layout on an 18"x24" poster to accompany the shoes. 

This project was selected to display as an installation during VCU’s Open Nite Exhibit.

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